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Plan Your Trip to Rowan County, North Carolina

Rowan County, North Carolina is a “kinda country, kinda cool” destination where small-town charm meets easy travel access. Located in the North Carolina Piedmont with direct access to I-85, Rowan County sits about an hour from the Charlotte and Triad regions, making it an easy drive for weekend trips and day visits.

Visitors will find a mix of quiet countryside experiences - like parks, lakes, wineries, and pick-your-own farms - alongside walkable downtowns such as Salisbury, where historic sites, breweries, live music, arts, and local dining create a vibrant small-city experience. Plan your visit using overnight Stay & Play packages, special offers, and curated trip ideas designed to help you experience more during your stay.

Woman and dog at Bell Tower BREWFEST
  • 1 Samuel Spencer Dr
  • (704) 636-2889

Located in Spencer, North Carolina, just minutes from Salisbury, the North Carolina Transportation Museum is one of Rowan County’s most unique family-friendly attractions and a must-see…

Download the official Rowan County Visitors Guide to explore attractions, dining, lodging, and trip inspiration all in one place as you plan your visit.

Rowan County is home to multiple colleges and universities, including Catawba College, contributing to a strong regional focus on education, arts, and community development.

Rowan County includes major employers like Food Lion and Cheerwine and a growing network of local businesses centered in Salisbury.

Sign up for the Rowan County eNewsletter to receive updates on upcoming events, travel ideas, seasonal highlights, and special offers delivered directly to your inbox.

Get answers to common visitor questions about Rowan County and surrounding communities.

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