You may find Cheerwine enthusiasts far and wide, but you won’t find anyone prouder of the original soft drink than it’s hometown of Salisbury, NC. In 2017, the legendary soft drink celebrated 100th years of cheer with a massive street festival. The festival attracted tens of thousands of people from across the Carolinas, and quickly became a staple of our community, with more than 60,000 attendees flocking to Downtown Salisbury each year.
Cheerwine lovers take over Downtown Salisbury to experience food trucks, Cheerwine inspired food, craft and Cheerwine memorabilia vendors, kid’s play area including rock climbing, games and bounce houses and two beer gardens. In case we weren’t clear, you’ll find all things Cheerwine! You’ll find entertainment throughout the day including stilt walkers, jugglers, historic displays, trolley tours, face painting, live music and more. Live music takes place on two stages throughout the day and finishes in the evening with the headlining band. Headliners in the past have included multi-platinum pop-rockers Smash Mouth, Sister Hazel and Spin Doctors.
Join us in Rowan County each spring to celebrate our legendary original, Cheerwine. Spend the day sipping on the nectar of the south, while enjoying all day family fun.