Rowan County Tourism’s grant program is designed to support partners and events that bring visitors into our community and encourage them to stay a little longer. By prioritizing hospitality, overnight lodging, and visitor-focused incentives, we invest in opportunities that create meaningful experiences while generating a stronger return for the local economy.
This approach helps maximize tourism’s impact across Rowan County, supporting local businesses and driving overnight stays. Priority is given to applications that include event-related hospitality, lodging needs, or incentive packages, and awards are distributed on a first-come, first-served basis. Full eligibility details and requirements are outlined below, and completed applications can be submitted to tara@visitrowancountync.com.
