The Rowan County Tourism Development Authority (Rowan Tourism) is a North Carolina Public Authority established through enabling legislation from the North Carolina General Assembly. The Rowan Tourism Board of Directors contracts marketing functions, programming, professional and visitors services and operations through the Salisbury - Rowan County Convention and Visitors Bureau, a NC 501(3), (6) not for profit. The Convention and Visitors Bureau (CVB) also manages the Rowan Arts Council and the Tourism Authority's Trolley System on behalf of the CVB.
The Rowan Arts Council serves to promote and sustain one of Rowan County’s most vital resources — the visual and performing arts. The F&M Trolley System is an enterprise operation that operates two motorized trolleys which are rented for tours, groups, events and other group transportation needs. Rowan Tourism continues to manage the Paul E. Fisher Gateway Building operations as owner of the property. The Paul E. Fisher Gateway Building houses Rowan Tourism, Chamber of Commerce, Economic Development Commission, Three Rivers LandTrust, Congressman Dan Bishops Constituent Office and Communities In Schools. Rowan Tourism seeks to maximize available resources for tourism marketing, branding and visitors services through its contracted relationship with the Rowan County CVB, by directing available resources to the CVB to fulfill the Authority's purpose.
Rowan Tourism is County-wide in scope, and its efforts are directed to the promotion and development of Rowan County’s existing and potential tourism assets, including all sections and communities of the County. Rowan Tourism is organized to promote and encourage visitor travel activities in Rowan County, North Carolina and to assemble and disseminate marketing information designed to maintain and further develop Rowan County’s position in the visitor industry. Rowan Tourism will seek out partnerships with business and attraction owners across Rowan County in order to achieve the development of the destination.
Rowan Tourism is governed by an 11-member board of directors whose appointment guidelines and legal authority were established by the NC General Assembly in accordance with NC Session Law 2017-202. Unless otherwise noticed, Rowan Tourism Board Meetings are held the third Wednesday of each month at 12 p.m. in the Gateway Building, 204 East Innes Street, Salisbury, NC 28144.
For additional information regarding Rowan Tourism and its efforts in Salisbury and Rowan County, please feel free to contact us at 704-638-3100.
