Wine About Winter in Downtown Salisbury, NC

Each winter, Wine About Winter brings warmth and energy to Downtown Salisbury with a festive evening of sipping, strolling, and exploring. This long-standing tradition transforms the historic district into a lively wine crawl through participating boutiques, restaurants, and specialty shops, offering a cozy way to enjoy the season during the colder months.

With a walkable layout and a welcoming atmosphere, the event is perfect for a night out with friends, a date night, or a winter weekend getaway.

Sip & Stroll Through Downtown

Ticket holders receive a tasting pass for multiple wine samples, along with a souvenir tasting glass and event memorabilia. Participants can travel from location to location at their own pace, sampling a variety of wines from local vineyards and beyond while discovering downtown’s unique shops and gathering spots.

A complimentary trolley shuttle makes it easy to move between locations and enjoy the full experience without the extra walking.

More Than a Tasting Event

Along the way, guests can enjoy complimentary snack stops, browse local businesses, and soak in the lively winter atmosphere that makes Salisbury shine. With historic architecture, seasonal storefronts, and a social, relaxed pace, Wine About Winter offers a fun and memorable way to experience the heart of the community.

Plan Your Visit

Wine About Winter typically takes place in late winter in Downtown Salisbury, with check-in at the Rowan County Visitor Center. Guests must be 21 or older and present a valid photo ID to participate.

Because the event is popular and often sells out, early ticket purchase and arrival are recommended.

Make It a Winter Getaway

Turn your evening into a full weekend experience with the Wine About Winter Stay & Play Package. When you book a qualifying overnight stay through Visit Rowan County, you can receive free Wine About Winter tickets, making it easy to enjoy the event without worrying about the drive home.

Staying overnight also gives you time to explore local dining, shopping, and nearby attractions like the North Carolina Transportation Museum, creating a relaxed winter escape filled with flavor, charm, and small-town hospitality.

Click the image below to check out our Instagram Reel to catch a glimpse

of what to expect at the annual Wine About Winter event!

PLEASE NOTE: The 2026 date has been changed due to inclement weather concerns. The video below states that the event will be held on February 6th, however, it has been moved to March 6, 2026.