Rowan County Tourism is combining synergistic and complimentary tourism assets into two areas of focus (tourism hubs) utilizing a dual track approach with emphasis on both rural and urban tourism development.
Rowan County Tourism strives to make strategic investments in destination development throughout Rowan County, in accordance with NC Session Law 2017-202.
In February 2025, Rowan County Tourism broke ground on the development of the alleyway that connects the Farmers Market Pavilion to the Railwalk District in Downtown Salisbury.
Rowan County Tourism has undertaken strategic efforts to improve visitor experience, strengthen brand identity, and enhance booking convenience.
The Completion & Connection update was developed as an extension of the Ten-Year Master Plan to further guide the destination development in Rowan County, North Carolina.
Completion & Connection, a Ten-Year Tourism Industry Master Plan was commissioned by the Rowan County Tourism Development Authority. The purpose of developing such a plan is to guide destination marketing and destination development in Rowan County, North Carolina.
Rowan County Tourism Development Authority Tourism Development funds are designed to assist individuals, communities or organizations initiating, developing, planning, constructing, or expanding tourism-related assets in Rowan County.