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Tourism Development Plan

Completion & Connection, a Ten-Year Tourism Industry Master Plan was commissioned by the Rowan County Tourism Development Authority (RCTDA) and the Salisbury Tourism Development Authority. The purpose of developing such a plan is to guide destination marketing and destination…

Rowan County Tourism is combining synergistic and complimentary tourism assets into two areas of focus (tourism hubs) utilizing a dual track approach with emphasis on both rural and urban tourism development. These areas of focus combine multiple attributes including but not…

Rowan County Tourism is in the process of developing the alleyway that connects the Farmers Market Pavillion to Downtown Salisbury.

For fiscal year 2023-2024 Rowan County Tourism seeks to expand product development and capital investment in line with the Rowan Tourism capital plan and focus on sales and marketing reach, attracting overnight visitors and telling the County’s brand story. The proposed budget…

Rowan County Tourism developed a community brand through the use of a brand story, brand videos and brand research. There's a lot to celebrate and rally around in Rowan County. Because this is the place where you can truly, be an original.