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Rowan County Community Branding

Rowan County's dichotomy of engaging countryside and urban vibe speaks to its unique character. But what defines our county is its compelling spirit of individualism that connects residents and visitors alike. Here, people do as they believe, because, for them, that's the right way. Businesses, whether a one-person operation or one that employs thousands, do it their best way. This shared spirit is strong and perseveres here. Each community of Rowan County sees things slightly their own way. Opportunity to be who you want can be found here. Our residents capitalize on this potential to make the area a better place every day. We're a tight-knit community, but we welcome those seeking a network where you can be yourself. There's a lot to celebrate and rally around in Rowan County. Because this is the place where you can truly, be an original


Brand Story 

Rowan County Brand Truths Summary

Rowan County Brand Story Presentation

Rowan County Brand Logos

Rowan County Brand Creative Examples

Rowan County Branding Event Highlight Video March 24, 2016

Rowan County Branding Event Full Video March 24, 2016

Rowan County Brand Story, November 2016


Brand Videos

Rowan County Brand Business Video

Rowan County Brand Places Commercial

Rowan County Original Service Awards Video

Rowan County Original Service Awards Finalists Video

Rowan County's Original Landscape Video


Brand Research

Rowan County Brand Truths Summary

Brand Research Summary and Community Presentation

Community Market Visit Report

Community Survey Report

Pre Rebranding Digital Audit

Rowan Tapestry Report

AAP Study Report

External Market Focus Group Report


Brand Extensions

Your Rowan was created in support by Rowan County, North Carolina. Your Rowan lives within the Rowan County brand family to maximize the county’s overall brand equity and serve as the lifestyle extension of the brand. Its purpose is to embody the values, aspirations, interests, attitudes, and culture of Rowan County and celebrate everything that it means to ‘be an original’. As Rowan County’s lifestyle brand, Your Rowan is a way for residents and visitors alike to connect with the overall messaging of Rowan County, share their stories, and be informed about the unique assets that make Rowan County a great place to live, learn, work, and play.

Your Rowan Website