Rowan County Community Branding
Rowan County's dichotomy of engaging countryside and urban vibe speaks to its unique character. But what defines our county is its compelling spirit of individualism that connects residents and visitors alike. Here, people do as they believe, because, for them, that's the right way. Businesses, whether a one-person operation or one that employs thousands, do it their best way. This shared spirit is strong and perseveres here. Each community of Rowan County sees things slightly their own way. Opportunity to be who you want can be found here. Our residents capitalize on this potential to make the area a better place every day. We're a tight-knit community, but we welcome those seeking a network where you can be yourself. There's a lot to celebrate and rally around in Rowan County. Because this is the place where you can truly, be an original.
Your Rowan was created in support by Rowan County, North Carolina. Your Rowan lives within the Rowan County brand family to maximize the county’s overall brand equity and serve as the lifestyle extension of the brand. Its purpose is to embody the values, aspirations, interests, attitudes, and culture of Rowan County and celebrate everything that it means to ‘be an original’. As Rowan County’s lifestyle brand, Your Rowan is a way for residents and visitors alike to connect with the overall messaging of Rowan County, share their stories, and be informed about the unique assets that make Rowan County a great place to live, learn, work, and play.