If you're a fan of southern charm, live music, mouthwatering food, and, of course, the legendary cherry-flavored soda, then you're in for a treat. The Cheerwine Festival is a beloved annual event that brings together people from all walks of life to celebrate the rich heritage and irresistible taste of Cheerwine. Whether you're a first-time attendee or a seasoned festival-goer, this guide is your go-to resource for everything you need to know to make the most of your experience at the Cheerwine Festival 2024 in Salisbury, NC.


Cheerwine Festival 2024

May 18, 2024

12 P.M. - 10 P.M.

Downtown Salisbury, N.C.


Cheerwine FAQ


What to Expect at Cheerwine Festival 2024

Crowd at Cheerwine Festival



Cheerwine Festival 2024 Craft Vendors

Local craft vendors and Cheerwine merchandise vendors will line nearly all of N. Main St. in Downtown Salisbury on May 18, 2024. Anything from Cheerwine signs, t-shirts and coozies, to locally crafted jewelry, art, antiques and more will be available for purchase during your day at the festival.  

A full list of all the 2024 Cheerwine Festival Craft Vendors can be found here.



Cheerwine Festival 2024 Food Vendors

Snow cones, street corn, hotdogs, philly cheesesteaks, dumplings, kebabs... you name it, Cheerwine Festival will have it. Come out and discover all the fun food and drink options that will be right at your fingertips this Cheerwine Festival.

A full list of all the 2024 Cheerwine Festival Food Vendors can be found here.



Cheerwine Festival 2024 Beer Garden Vendors

Located near the 200th block of North Main Street and near 100 East Fisher Street will be the Cheerwine Festival Beer Garden. Here, 10 local breweries will serve their top beers on tap for anyone interested, and in the past have had exciting Cheerwine themed options to look forward to. Of course, anyone interested in participating in the beer gardens must be 21 years of age and a valid ID will be required. Alcoholic beverages must be purchased in the Beer Garden, but can be consumed throughout the Festival area.

A full list of all the 2024 Cheerwine Festival Beer Garden Vendors can be found here.


Cheerwine Festival 2024 Fun Zone

When it comes to activities, the Cheerwine Festival knows how to provide, and no matter what age you are, there will absolutely be something for you to enjoy. From bungee trampolines, to blow ups, to arts & crafts, to stilt walkers, to street magicians... every corner you turn will have the entertainment you and the kids are looking for.

A full list of all the 2024 Cheerwine Festival Fun Zone Vendors can be found here.



Cheerwine Festival 2024 Entertainment

From trolleys to stilt walkers, the Rowan Museum to jugglers and face painting - Cheerwine Festival 2024 is bursting at the seams with exciting entertainment! 

A full list of all the 2024 Cheerwine Festival Entertainment Vendors can be found here.




Cheerwine Festival 2024 Band Schedule


Stage at Cheerwine Festival


The Phoebes Band                    2 - 4 P.M.
Braden Hull                          4:30 - 6 P.M.
TKG Experience                    6:30 - 8 P.M.


The Nation’s #1 Earth Wind and Fire Tribute Band - Let's Groove Tonight

8:30 - 10 P.M.



Cheerwine Festival Map 2024


Cheerwine Festival Map 2024

Map and band schedule by the City of Salisbury



Cheerwine Festival Shuttle 2024

Shuttle stop locations are included on the festival map. Signage will be used to guide drivers to the offsite shuttle parking. The free shuttles run from 11:40 a.m. to 10 p.m.



  • Catawba College, 2300 W Innes St, Salisbury, NC 28144
  • Rowan-Cabarrus Community College, 1333 Jake Alexander Blvd S, Salisbury, NC 28146
  • ADA/Handicapped: Livingston The Livingstone College School of Hospitality Management and Culinary Arts, 530 Jake Alexander Blvd. Salisbury, NC 28144


Map for shuttle at Cheerwine Fest 2024

Map by the City of Salisbury



  • No pets.
  • No outside alcoholic beverages.
  • No smoking, vaping, or chewing tobacco.
  • Open Carry or display of firearms or weapons with the Cheerwine Festival is prohibited.
  • No biking, skating, rollerblading or skateboarding.