If you're a fan of southern charm, live music, mouthwatering food, and, of course, the legendary cherry-flavored soda, then you're in for a treat. The Cheerwine Festival is a beloved annual event that brings together people from all walks of life to celebrate the rich heritage and irresistible taste of Cheerwine. Whether you're a first-time attendee or a seasoned festival-goer, this guide is your go-to resource for everything you need to know to make the most of your experience at the Cheerwine Festival 2024 in Salisbury, NC.
Cheerwine Festival 2024
May 18, 2024
12 P.M. - 10 P.M.
Downtown Salisbury, N.C.
What to Expect at Cheerwine Festival 2024
Cheerwine Festival 2024 Craft Vendors
Local craft vendors and Cheerwine merchandise vendors will line nearly all of N. Main St. in Downtown Salisbury on May 18, 2024. Anything from Cheerwine signs, t-shirts and coozies, to locally crafted jewelry, art, antiques and more will be available for purchase during your day at the festival.
A full list of all the 2024 Cheerwine Festival Craft Vendors can be found here.
Cheerwine Festival 2024 Food Vendors
Snow cones, street corn, hotdogs, philly cheesesteaks, dumplings, kebabs... you name it, Cheerwine Festival will have it. Come out and discover all the fun food and drink options that will be right at your fingertips this Cheerwine Festival.
A full list of all the 2024 Cheerwine Festival Food Vendors can be found here.
Cheerwine Festival 2024 Beer Garden Vendors
Located near the 200th block of North Main Street and near 100 East Fisher Street will be the Cheerwine Festival Beer Garden. Here, 10 local breweries will serve their top beers on tap for anyone interested, and in the past have had exciting Cheerwine themed options to look forward to. Of course, anyone interested in participating in the beer gardens must be 21 years of age and a valid ID will be required. Alcoholic beverages must be purchased in the Beer Garden, but can be consumed throughout the Festival area.
A full list of all the 2024 Cheerwine Festival Beer Garden Vendors can be found here.
Cheerwine Festival 2024 Fun Zone
When it comes to activities, the Cheerwine Festival knows how to provide, and no matter what age you are, there will absolutely be something for you to enjoy. From bungee trampolines, to blow ups, to arts & crafts, to stilt walkers, to street magicians... every corner you turn will have the entertainment you and the kids are looking for.
A full list of all the 2024 Cheerwine Festival Fun Zone Vendors can be found here.
Cheerwine Festival 2024 Entertainment
From trolleys to stilt walkers, the Rowan Museum to jugglers and face painting - Cheerwine Festival 2024 is bursting at the seams with exciting entertainment!
A full list of all the 2024 Cheerwine Festival Entertainment Vendors can be found here.
Cheerwine Festival 2024 Band Schedule
The Phoebes Band 2 - 4 P.M.
Braden Hull 4:30 - 6 P.M.
TKG Experience 6:30 - 8 P.M.
The Nation’s #1 Earth Wind and Fire Tribute Band - Let's Groove Tonight
8:30 - 10 P.M.
Cheerwine Festival Map 2024
Map and band schedule by the City of Salisbury
Cheerwine Festival Shuttle 2024
Shuttle stop locations are included on the festival map. Signage will be used to guide drivers to the offsite shuttle parking. The free shuttles run from 11:40 a.m. to 10 p.m.
FREE SHUTTLES AT:
- Catawba College, 2300 W Innes St, Salisbury, NC 28144
- Rowan-Cabarrus Community College, 1333 Jake Alexander Blvd S, Salisbury, NC 28146
- ADA/Handicapped: Livingston The Livingstone College School of Hospitality Management and Culinary Arts, 530 Jake Alexander Blvd. Salisbury, NC 28144
Map by the City of Salisbury
CHEERWINE FESTIVAL 2024 PROHIBITED LIST
- No pets.
- No outside alcoholic beverages.
- No smoking, vaping, or chewing tobacco.
- Open Carry or display of firearms or weapons with the Cheerwine Festival is prohibited.
- No biking, skating, rollerblading or skateboarding.
What happens at the Cheerwine Festival?
The Cheerwine Festival is a local tradition celebrating the “Uniquely Southern” drink, Cheerwine, in its
hometown of Salisbury, N.C.. At the festival, you will discover hundreds of vendors, musical
performances, Cheerwine-themed merchandise, food, drinks, and more!
Is the Cheerwine Festival free?
Cheerwine Festival is a free festival! However, if you’d like to make purchases at any vendor location
during the festival, be sure to bring extra spending money – there is a LOT to choose from!
Where is the Cheerwine Festival held?
Cheerwine Festival is held annually in the downtown of its birthplace, Salisbury N.C.. The festival takes
up multiple blocks of Downtown Salisbury, with the main center of the event being located at the cross
of Main & Innes Streets.
How many people go to the Cheerwine Festival?
The attendance numbers continue to rise for Cheerwine Festival! At its start in 2017, the event saw a
turnout of over 30,000 people. However, 2023 welcomed an estimated 100,000 Cheerwine lovers to
Downtown Salisbury, N.C.!
Where is Cheerwine sold?
In Salisbury alone, there are a whopping 101 vendors that sell the Rowan County staple, yet Cheerwine
can be found in 40 of the 50 United States of America! If you’re looking for Cheerwine near you, the best
way to discover where you can buy it is by using Cheerwine’s official vendor locator here:
https://cheerwine.com/find/
What time is the Cheerwine Festival?
This year, Cheerwine Festival will occur on May 18, 2024, from noon to 10 P.M.!
Is Cheerwine Alcoholic?
Cheerwine is a non-alcoholic beverage, safe for anyone to drink!
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